Serious Things A Go Happen
Dec 9, 2016

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Join us this Friday Night – December 9th – at The Quiet Life Flagship Store!

We are proudly co-hosting a book release party, book signing and
poster show to celebrate Hat & Beard’s newest book:
Serious Things A Go Happen: Three Decades of Jamaican Dancehall Signs 
by Maxine Walters.
( Maxine is in L.A. for this event and will be attending in person. )

Friday, Dec. 9th, 2016 – 8 to 11pm
at THE QUIET LIFE STORE
5627 N. Figueroa / Highland Park
L.A. CA 90042

Refreshments, friends, music and more….
See you there!

Serious Things A Go Happen: Three Decades of Jamaican Dancehall Signs, documents Jamaica’s musical journey into the 21st century, through the island’s vibrant, indigenous street sign culture.

Serious Things brings together more than 100 original posters and signs from the early 1980s through today, drawn from the poster collection of Jamaican film and television producer and director Maxine Walters. “This book,” says Maxine, “encapsulates the spirit and soul of Jamaica.”

Jamaican dancehall emerged out of reggae in the late 1970s and brought with it a new visual style characterized by bright colors and bold, hand-drawn lettering. One-of-a-kind, hand-painted posters advertising local parties and concerts have become a ubiquitous part of Jamaica’s landscape, nailed to poles and trees across the island. Over the past three decades Walters, who has been called “the queen of Jamaican dancehall signs,” has amassed a collection of some 4,000 of these street posters, advertising local “bashments” held at bars, on beaches and in primary schools. Treated by most Jamaicans as simply a fact of life, the dancehall poster has until recently received little careful, critical attention; this volume begins to rectify that with texts and interviews by Vivien Goldman, Rory Stone Love & Mikey Bennett, Denva Harris, and Tony Winkler, alongside the posters themselves, reproduced one to a page in full color.

A significant portion of the proceeds from the books sales will be donated to the Consie Walters Cancer Care Hospice in Kingston, Jamaica.

Serious Things A Go Happen: Three Decades of Jamaican Dancehall Signs
Hardcover, 168 pages
7½ × 9¼ in.
19.05 × 23.495 cm.
ISBN: 9780996744744
Edited by J.C. Gabel and Vivien Goldman
Introduction by Marlon James
Designed by Taylor Giali

Hat & Beard Press #7
www.hatandbeard.com

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